For my visual ad I did a Toms shoes ad on their homepage of their website.

-Who created this visual text? Who distributed it?
-It was created and promoted by Toms on their website's homepage.

- what can you find out about these people and other work that they have done?
-the Toms brand shoe company promotes the fact that every time someone buys a pair of their shoes, they give away a pair to someone who does not have any, or cannot afford to buy shoes. on their website they have a section about their "Movement" and they also have a tab with links to various other sites run by the shoe company like blogs and social networking sites.

-what did the creator and the distributor intend its effects to be?
-they are promoting a new style of Tom that features glitter and sparkles. this is a new look for Toms and they are trying to promote a high sense of fashion than previously seen in Toms.

-how are the media used to communicate words and images?
- the words 'Stand Out' appear in the ad with the shoes in various colors. they used the words stand out because the shoes are sparkly and so they naturally draw your eye to them causing them to stand out.

-what overall impression does the visual create in you?
- the sense that if i wear these shoes then people will notice me.
-what is your eye drawn to first?
- my eye is drawn to the glitter on the shoes and how eye catching they are.